Scribd Audio Ebooks — 2-Month SEO Sprint

Problem Statement

Scribd needed to rank selected Fiction and Business audiobooks on Google Search within 2 months to capture high-intent readers and increase subscriptions. Key challenges included highly competitive keywords and inadequate schema markup for audio content.

Strategy & Execution

We executed a focused sprint targeting on-page SEO, structured data, content snippets and authoritative link placements to accelerate ranking signals.

• Keyword + intent mapping: prioritized high-conversion short- and long-tail keywords for fiction & business audiobooks.
• On-page optimization: updated titles, meta descriptions, H-tags and internal linking for prioritized audiobook pages.
• Schema & rich snippets: implemented Audiobook/CreativeWork schema, author schema and audioObject markup to improve SERP presentation.
• Content snippets: crafted concise, search-optimized descriptions and Q&A snippets to target featured snippets and People Also Ask (PAA).
• Link building: acquired editorial links from book review sites, podcast editors and audio content aggregators.

Results

These gains came from tightly focused on-page changes, fast schema deployment and targeted editorial outreach — all coordinated to produce ranking signals within the 2-month sprint.

2-Month Roadmap (Glance)

• Week 1 — Audit & Keyword Mapping
  Conducted a full SEO audit, selected priority pages and mapped keywords by intent.
• Weeks 2–3 — On-page & Schema
  Updated metadata, implemented audiobook, author & audioObject schema, improved internal linking.
• Weeks 4–6 — Content & Outreach
  Published targeted content snippets and secured editorial backlinks from niche book sites.
• Weeks 7–8 — Monitor & Optimize
  Tracked ranking changes, adjusted content and expanded link acquisition for momentum.

Key Takeaway

Fast, surgical SEO implementation — focusing on schema, intent-led content and quality links — can move competitive content into top SERP positions quickly when coordinated effectively.