Problem Statement

The client wanted to increase sales for select BeatXP smartwatch SKUs by 40% within 5 months and build sustainable repeat purchase behavior. The main challenge: a saturated market with strong competitors and a need to improve conversion efficiency across channels.

Strategy & Execution

We designed a multi-channel growth plan focused on the purchase funnel — awareness, consideration and conversion — and executed iterative experiments across creative, landing pages and audience segments.

• Market & competitor research: keyword gap analysis across marketplaces and D2C funnels; price-positioning insights.
• Performance marketing: Google Shopping + Search + YouTube prospecting; Meta conversion campaigns; rigorous A/B creative testing.
• CRO: optimized product pages, faster checkout flow and structured data for product snippets.
• Influencer program: 10+ micro-influencers (tech & fitness) for short-form reviews driving tracked traffic to product pages.
• Automation: email and WhatsApp flows for abandoned carts, post-purchase retention and flash offers.

Results

These results were achieved through continuous creative optimisation, tight bid & audience controls, landing page improvements and a measurable influencer program. The campaigns were scaled while maintaining acquisition efficiency.

5-Month Roadmap (Glance)

• Month 0 — Research & Setup
  Competitor audit, keyword mapping, analytics & tracking setup, baseline CRO tests.
• Month 1 — Launch Phase
  Prospecting campaigns across Google & Meta, influencer seeding, initial landing page variants.
• Month 2 — Optimize
  Creative swaps, audience narrowing, push for higher-converting placements.
• Month 3 — Scale
  Increase budget on winning ad sets, wider influencer focus, retargeting sequences.
• Month 4 — Retain
  Post-purchase flows, loyalty messaging, repeat purchase offers & measurement.

Key Takeaway

Precision targeting, iterative creative testing and a mix of paid + influencer content allowed BeatXP to drive strong growth in a competitive category. Short, data-led experiments delivered scalable wins without sacrificing efficiency.